What It Is
Facebook has recently introduced a new video update, a consistent full-screen video player. This update ensures that all videos posted to the app will now expand to the TikTok-like vertical format, embracing the trend of the TikTok-ification of social media.
We’re rolling out an updated video player that makes it easier to explore videos on @Facebook.https://t.co/xQOExA6YxW pic.twitter.com/fsigSHTh01
— Meta Newsroom (@MetaNewsroom) April 3, 2024
Why You Should Care
This shift towards vertical video format aligns with the evolving preferences of social media users, highlighting the growing influence of platforms like TikTok. With the majority of social media consumption happening on mobile devices, adapting to vertical video ensures enhanced engagement and user experience. Moreover, Facebook’s emphasis on recommending high-quality and engaging videos, particularly Reels, underscores the importance of creating captivating content to maintain audience interest and visibility in the ever-competitive social media landscape.
What You Should Do
- Embrace Vertical Video: Align your content strategy with the latest trend by prioritizing vertical video formats. Optimize your video content to fit seamlessly into the fullscreen, vertically-oriented player on Facebook.
- Focus on Quality and Engagement: Invest in creating high-quality, engaging video content that resonates with your target audience. Leverage Facebook’s updated recommendations by crafting compelling Reels to boost visibility and engagement.
- Avoid Repurposing Unedited Content: While cross-platform posting is common, prioritize original and tailored content for Facebook. Refrain from simply uploading unedited, longer content from other platforms, as it may not perform well. Instead, tailor your content to cater to Facebook’s audience preferences and algorithmic recommendations.
